Our Blog.

Video drives action: 65% of execs visited a vendor site after watching a work video. Investors skim decks: ~2:42 average time per deck (DocSend). Kickstarter: 50% success w/ video vs 30% without. Kickstarter: 75% of successful campaigns include video. Pitch video research: +3pp funding probability per 1 SD increase in pitch positivity.

Use AI to multiply your creative options. Use humans to choose what’s true, what’s bold, and what will actually move people.

The soul never thinks without an image. Investors spend minutes, not hours, evaluating you, story isn’t a nice-to-have. It’s the thing that gives your company a fighting chance to be understood quickly.

An analysis of why clean, focused interfaces continue to outperform busy layouts — and how to use minimalism without losing personality.